The features described below are only available to Employee Community admins. If you have questions about who can or cannot see these settings, please don't hesitate to send us a note.
What is an Audience and how is it different from a Group?
Audiences are an exclusive feature accessible only to admins, designed to enhance the precision of targeting specific and tailored groups of employees within a company. If your intention is to share an update with the entire company, a particular department or location, or a group of employees involved in an ongoing project (such as an Employee Resource Group), Groups remain the optimal tool for this purpose. For detailed instructions on adding employees to Groups, please refer to this guide.
However, there are situations where you may require more customized categorizations of employees, such as the Executive Team, VPs, or EAs. In these cases, they may need to be alerted about Posts from multiple Groups. Rather than enabling the broadcast setting for each Group, they are part of and imposing those updates on other employees, Audiences allow you to ensure that an email notification is sent exclusively to the individuals who absolutely need to see it. This approach avoids overwhelming the rest of your company with irrelevant information.
How to create an Audience.
Click the gear icon at the top, right-hand of your profile and select Admin from the dropdown menu.
Then, click Audiences in the left navigation menu. This will take you to your Audiences page.
Click the New Audiences button at the top, right-hand side of the page and add your Audience title. Click Create Audience to save.
How to add individual members to an Audience.
Go to the Audiences page and locate the Audience you want to modify. Click on the gear icon next to it to access the options.
In the dropdown menu, select Add Members.
Enter the names or email addresses of the new members you wish to invite. Click Add to add them to the Audience.
The added members will be included in the Audience and will receive future notifications shared with this Audience.
Audience members will receive instant email notifications when a Post is published to this audience and will be able to view the Posts in their newsfeeds.
How to add departments and locations to an Audience.
Go to the Audiences page and locate the Audience you want to modify. Click on the gear icon next to it to access the options.
In the dropdown menu, select Manage Members.
Enter the name of the department or location you want to include in the Audience.
Click Done to add them to the Audience.
The members will be seamlessly incorporated into the Audience and will receive future notifications shared with this specific Group.
As new employees join the designated departments or locations, they will automatically become part of the Audience. If an employee is associated with a department or location assigned to an Audience, it is not possible to remove them from that Audience.
How to view and edit members of an Audience.
Go to the Audiences page and locate the Audience you want to modify. Click on the gear icon next to it to access the options.
From the dropdown menu, click Manage Members.
From here you’ll see a list of the current members.
Use the search bar to locate and add additional members. You can search by name, department, or location.
Use the X button to remove individual employees, departments, or locations from the Audience.
Click Done to save your changes.
How to edit or delete your Audience.
Go to the Audiences page and locate the Audience you want to modify. Click on the gear icon next to it to access the options.
From the dropdown menu, click Rename Audience to edit the audience name or Delete Audience to delete the entire audience.
Once you’ve set up your Audience, you can now add it to your Posts. Click here to learn more about publishing Posts using Audiences.